By Neil Hopper Borden
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You're thinking that you might have a successful technique. yet do you? Executives are bombarded with bestselling rules and most sensible practices for reaching aggressive virtue, yet lots of those principles and practices contradict one another. when you goal to be tremendous or quickly? if you create a blue ocean, be adaptive, play to winor ignore a sustainable aggressive virtue altogether?
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Extra resources for Advertising, text and cases
Of Families and Individuals (in Thousands) Per Cent No. of Families and Individuals (in Thousands) Per Cent No. S. : Government Printing Office, 1938). S. Bureau of Labor Statistics, Bull. , 1945). S. Bureau of the Census, Scries P-60, No. , March, 1948), p. 11, Table 1. S. Bureau of the Census, Series P-60, No. 5. , February, 1949), P- 15, Table 1. 8 O a < m CD O O EL H -h 2 ° n3 X CD > 1929....... 1930....... 1931....... 1932....... 1933....... 1 1934....... 1933....... 1936....... 1937.......
Digitized by Google Original from UNIVERSITY OF MICHIGAN 32 • ADVERTISING: TEXT AND CASES Exhibit 2 depicts the trends in composition of our population by age groups from 1900 to 1945. S. POPULATION BY BROAD AGE GROUPS FOR SELECTED YEARS, 1900-1945 Population (in Thousands) Year* 1900*......... 1910J......... 19201......... 1930J......... 1940.......... 1945.......... All Agesf 75,995 91,972 105,711 122,775 131,669 139,621 Under 5 Years 5-19 Years 9,171 10,631 11,573 11,444 10,542 13,147 24,510 27,931 31,470 36,165 34,764 33,648 20-44 45-64 Years 65 Years and Over 28,632 3,080 3,950 4,933 6,634 8,964 Years 51,260 10,400 13,424 17,030 21,415 26,140§ 54,186 28,530 10,110 65 Years and Over 35,867 40,556 47,023 P er ce n ta g e D istr ibu tio n Year 1900..........
In the span of one generation, automobiles have progressed from an inventor’s dream until there are four passenger cars for every five families in the land. The demand for kerosene for lighting pur- Digitized by Google Original from UNIVERSITY OF MICHIGAN FORCES AFFECTING PRODUCT DEMAND • 29 poses grew and waned; gas lighting then had its day, only to lose out to electricity. Ready-made clothing has become more and more widely purchased; correspondingly, there has come a decline in sales of textile piece goods to consumers.
Advertising, text and cases by Neil Hopper Borden